EuroTecloBlog usually focuses on the big issues facing the telecom industry. If you know that dark fibre stands for, then you probably read James. He gives a great example of where telecommunications services are added to document management as a collaborative capability. Sure you could send a call or sms to tell people that a document has just been released, but what then? why not invite them to book a time to speak with the analyst in question, or join a conference call that will discuss the issues broached in the report? Think Social, and Think Customer Context. If somebody invited me to a Voice 2.0 Conference Call and all I had to do is click an icon on a document, I know there are times when I’d do it.

technorati tags: customer, interaction, voice, messaging, customer, contact