SMS & Voice = Attention-Message-Flow (? !!)

As someone who works in this space, I try to be an early adopter. I am, as my other half puts it, an “infomaniac”.

The downside of that is that I can experience the information overload, noise, ambient information that can be typified by using a service like Twitter. Alec Saunders brings us a report by Mike Gotta that takes this experience and shows us how it must evolve. The Caveat I will add, is that this is for the “infomaniacs” out there:

* Take what’s going on in my life
* add more context about what I am doing
* in the context of my interaction patterns
* correlate everything in an intelligent manner
* continue to analyze continuously, both past and present
* discover what’s important to me, even if i may not know it
* augment that information before you communicate it to me
* signal such information or messages relevant to my work context and focus
* in a manner that is aware of my attention priorities

I could not agree more. Pieter de Villiers commenting on the last post made the point that the message has to be value adding and that there were lots of instances where people would value “getting interrupted” by an SMS or Phone Call. Like the recent campus killings in the US. If we begin to think of such occurrences in terms of 2.0 thinking, we may be able to think about “message streams from the edge” as opposed to “why don’t the authorities phone us”.

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60% of Americans Do Not Want To Get A Text From Your Company, Why?

DestinationCRM carries a report on SMS alerting in the USA. The report, “SMS Customer Service Alerts: The Next Frontier for Mobile Marketing,” from Jupiter Research makes some pretty useful points about the context of the alert. Over 60% of the people they interviewed, felt annoyed by SMS alerts.

Consumers are most interested in receiving customer service alerts notifying them when bills are due or when their bank balances have hit a certain level (26 percent) and appointment reminders (24 percent).

“These SMS cues let the consumer know where he stands with finances or important personal appointments, and can trigger some form of action–a perfect place for marketers to insert a message like, ‘New low rates available on auto loans. Click here,’ or, ‘Your next haircut qualifies for a 50 percent discount,’” the report states.

SMS messages regarding the weather (17 percent) and safety alerts for the consumer’s location (another 17 percent) tied for the third most welcome form of notifications, trailed by activity alerts (12 percent), order status (11 percent), and personalized travel alerts (11 percent).

Fifty-nine percent, however, noted that they are not interested in alerts. (These findings are based on an April 2007 Jupiter/Ipsos-Insight consumer survey of 1,815 cell phone owners in the U.S.)

You HAVE to let customers Opt-In for such services, and give them as much control as you can as to the who where and when they get such alerts.

At VoiceSage, we know this, and that’s why our new products in development address these issues. If you look at the examples or where customers want the message, its where the message has genuine two way value. If alerting helps the customer interact more effectively with your organisation, then they will value it.

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