Tag Archives: twitter

California Fires & Mashup’s

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I’ve been thinking that mashups will break through in some way, and was positing that it would have something to do with property and real estate. Well, maybe the fires of California might be a turning point. ProgrammableWeb, Marshall Kirkpatrick at ReadWriteWeb and The Official Google blog, all have lists of different mashup’s that are helpful during this emergency. Marshall points out TwitterWhere which presents all the “Twitter messages” from a particular location and pushes them as an xml feed.

Again, what is particularly good about these kinds of solutions is that they can be accessed from any browser, and can send sms updates when the network is jammed. I have to raise some concern around the delivery of such messages via sms however. I have personally experienced these kinds of messages coming in a full day late, not something you would like to contemplate in an emergency. Not all phones will be Instant Messaging enabled, and there are issues around prioritising call channels during an emergency, so at best, these unofficial alerting systems have to be strongly overlaid with the “official messaging systems” of the municipality.

I thin we are going to see a little bit more data being used as well. By overlaying these kinds of maps with data such as prevailing wind direction and speed, level of traffic on the highways, further predictions can be made about the risk of staying in certain areas and the need to re-allocate resources.

For early adopters and technically literate people, these mashups “seem easy to use”, but for the man on the street, they are still just not easy enough for the mainstream. It may take someone like Google, Yahoo, and Microsoft to “push” relevant modules/gadgets/widgets to your front page for them to see true wide spread use.

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Social-Texting/ PC – Mobile

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From eMarketer: “It may be far from a mainstream activity as yet, but according to Telephia, 4% of UK mobile users have already uploaded content created on their mobile phones to social networking sites, video- and picture-sharing sites, blogs and personal Web pages”.

How often have you been in a store, or in your car, and wanted to take a picture on your mobile phone and upload it to your “things that stupid people do” zone, the one you share with your colleagues and friends. In Ireland, someone took a picture of the guy that had come to install the broadband, but who instead, decided to take a little kip on the couch. De facto we are in a surveillance society, and we, the crowd, are Big Brother. Services such as Twitter, and Swarm-it.com are truly set to benefit from this mobile-pc-mobile communications. But with in-video tagging capabilities now coming on line from multiple vendors surely its only a matter of time before such interaction sets find their business application?

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Attention Defecit Disoder

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Interruptions, and interruption management are going to be key in the new attention, and intention economies. Colleagues, friends, family are all vying for attention time, and we, collectively need to get things done, and agreed, in “intention-time”. Creating Passionate Users are making some fun of a service called Twitter, that enables people to send simultaneous sms messages to people on a list. Somebody pointed out that this was a bit like micro-blogging (hey, why upload this stuff, when I can just Twitter). There are a few services like this including www.swarm-it.com.

I was following a conversation over at www.bubblegeneration.com on the future of social networks like Linked-in, and the key issues seems to be “make your service messy at the edges so that people can invent their own uses for the service”.

It would seem that people believe that Twitter is so easy to see going big, because it allows for this customer based innovation.

Question remains: if its the customer’s time, it will be the customer to determine how and when they want to interact with you. As a service provider, its your job to figure out what the “intention-interactions” are, and what the subsequent “attention interactions” have to be.

My two pence.

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You’ve been noticed! Musings on customer interaction.